Why your click-through rate is getting shittier everyday
While "banner blindness" is commonly blamed for a declining click-through rate, an overly generous budget may be the issue.
social media advertising
LinkedIn steps up their ad game with Matched Audiences
LinkedIn has stepped up their ad targeting by rolling out Matched Audiences. Target by website history, profile content, and contacts.
In a world of rich media, why are LinkedIn Rich Media ads falling flat?
As social platforms go increasingly image-focused, we thought LinkedIn Rich Media ads would make a big impact. Here's why we think they're underperforming.
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