Remember the good old days? The spray-and-pray days when marketers roamed free of CASL compliance and GDPR? Tracking was non-existent and automation was still sci-fi. Since then, it’s been game-changer after game-changer with best practices evolving and new tactics surfacing. Hell, we just woke up one day and decided “email” didn’t need a hyphen anymore!
The point is that digital marketing moves fast. Snapchat is in and then it’s out. Content is out and now it’s in. Our tools are constantly changing and it’s our job to navigate those changes and take advantage of new opportunities before we get left behind.
That’s where the Download on Digital newsletter comes in. Each month, we round up the latest news in digital marketing so you can stay on top of it all. If you’re in a marketing role, we invite you to sign up below.