Download on Digital Marketing: August 2019
By: Carly McCrory
July 30, 2019 | Reading Time: 2 mins
What’s the marketing news from last month? Instagram introduced ads to the platform’s Explore page, LinkedIn added more ad objectives for campaigns, and Twitter launched a completely redesigned desktop experience. Facebook made the biggest move by updating their mobile ad formats, which means you’ll need to update your mobile ads as soon as you’re finished subscribing to the Download on Digital.
Instagram is bringing ads to their Explore page
The Explore feed on Instagram shows users personalized content based on their interests and platform history. Instagram will gradually introduce the ability to opt-in to Explore feed placements over the next few months, giving marketers the opportunity to reach their audience at a much larger scale.
Facebook is changing its ad format specifications this month
Starting on August 19th, Facebook ads being shown in the mobile newsfeed will be displayed in an updated format. This is being implemented to match the look and feel of the new Facebook design introduced earlier this year. Key changes include fewer lines of primary text will now display, as well as a change in the image aspect ratio from 2:3 to 4:5.
LinkedIn upgraded their Campaign Manager with 3 new objectives
LinkedIn continues to update their ad platform. The new ad objectives you can choose from include Brand Awareness, Website Conversions or Job Applicants. In addition to these new objectives, LinkedIn has also updated its ad pricing model options to give you the best price point for your ads.
Twitter rolls out an entirely new desktop experience
For the first time in over 7 years, Twitter has a new look! This update includes a range of new or updated features, such as more of what’s happening, easy access to features like bookmarks and lists, direct messages in one place, and more.