This may be the shortest blog post ever by Stryve. If your site is not optimized for mobile, you will be penalized by Google. Google is sending out mass notifications via Webmaster Tools concerning sites that are not mobile-friendly. You can learn more at SearchEngineLand. All signs are pointing to a new mobile ranking algorithm set to launch at Google. If you didn’t think a mobile-friendly site was important to your business, you might want to invest in either a redesign of your entire site, or a mobile version of your current site. It’s not just rankings either. First impressions are key to making sure customers return to your site. Today, many customers are heavily influenced by the look of your “digital storefront”. If your mobile site looks unprofessional or is just plain difficult to navigate, the likelihood of someone returning or making a purchase is much lower.
It’s 2015 for Pete’s sake. 60% of traffic comes from mobile devices! If someone can’t view your site properly on their smartphone why even bother? Just pack it up and shut ‘er down. Just go right off the grid, live in a tent and communicate by smoke signals.
And try to do it right. Pay a good web design team to either redo your current site or make a mobile version of it. It will be the best money you’ve ever spent.