Looking to level-up your marketing skill set this summer? Maybe you’re tired of your unreasonably witty coworker always one-upping your copywriting? No, just me? Regardless, the summer months are great for vacation, but they also offer great resources and opportunities to sharpen your tools and perfect your craft. Here are some of the top marketing events happening in Canada this summer.
Design Content Conference
Date: July 25 – 27, 2018
Location: Vancouver, BC
Designers and content strategists team up. Hear from industry leaders about crafting experiences and telling stories that shape the future of the web. A day of workshops, two days of talks, and thoughtful extras in one of Canada’s most beautiful cities.
PSEWEB
Date: August 13 – 14, 2018
Location: London, ON
Learn about marketing, communications, and digital trends at Canadian post-secondary institutions. Get inspired and connect with colleagues at other colleges and universities. PSEWEB is a conference for college and university marketers, programmers, designers, digital architects, and community managers — the people behind the online faces of our institutions.
Developing the Marketing Plan Seminar
Date: August 16, 2018
Location: Toronto, ON
This interactive seminar is perfect for emerging marketing managers, strategic thinkers, and team leaders. The seminar is also ideal as a refresher for those who are approaching the busiest planning stages on their calendar.
CONEX: The Content Experience
Date: August 20 – 22, 2018
Location: Toronto, ON
Conex: The Content Experience brings together like-minded people in digital marketing, demand generation, and content marketing to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.
Call To Action Conference
Date: August 27 – 29, 2018
Location: Vancouver, BC
CTA covers every facet of digital marketing, including pay-per-click, conversion rate optimization, copywriting, email, and landing page design in a series of presentations. There’s also an optional pre-conference workshop day for those that like to learn by doing.
Integrated Marketing Campaign Execution Seminar
Date: August 29, 2018
Location: Toronto, ON
Learn the core building blocks of a successful integrated marketing campaign execution in this hands-on one-day seminar. From channel-specific execution tips to landing page optimization to writing successful briefs, this seminar will help you understand all the pieces of the marketing mix.
Content Marketing Seminar
Date: September 12, 2018
Location: Toronto, ON
Content Marketing is a strategic marketing approach designed to garner brand attention. It’s about pulling people in with interesting and relevant content. Learn how to plan, develop and execute a content marketing program.