Are you prepared to make an impression?
Showing up underprepared to a conference, convention, or trade show makes for a long event. It also makes for a poor impression on countless potential clients, customers, and partners. Do you have business cards for those looking to network? Do you have pitches for those looking to listen? Do you have brochures and sales sheets for those looking for a takeaway? And what about some cool swag? Trade shows are full of attendees looking for organizations like yours. Make sure you have the content, media, presence, and additional items to keep them from walking on by.
Hold their attention
It’s not all about you. It’s about your competitor with the corner lot and the million-dollar booth. Even if you can’t match their budget, you can compete for consumer attention with a focused approach. That means researching your audience, testing your offering, and building every piece of content and collateral around a tradeshow-tailored strategy.