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Authenticity is a difference maker

For millennial consumers, authenticity is one of the top influencers in choosing to engage with a brand. Over the years, studies have shown up to 63% of consumers regard authenticity as a reason to choose one brand over another. So how does an organization made up of tens or hundreds of people maintain an authentic voice and presentation company-wide?

Communicating consistent values

By defining the types of words, phrasing, and speech used by your brand, messaging guidelines will not only capture your authentic voice and values, but they’ll offer clear direction on how to present and apply them to all publications. This enables large organizations to maintain the same character, opinions, and presentation across all blogs, videos, advertisements and more, establishing an authentic brand voice.

Why your homepage content is failing

THERE’S NO STORY Stories are important. They draw people in. No one wants to read a business report or...

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How do organizations stay authentic?

Collaborate with us to develop strategic communication guidelines so your organization can stay consistent and true with your audience.

Get started with Messaging Guidelines