Authenticity is a difference maker
For millennial consumers, authenticity is one of the top influencers in choosing to engage with a brand. Over the years, studies have shown up to 63% of consumers regard authenticity as a reason to choose one brand over another. So how does an organization made up of tens or hundreds of people maintain an authentic voice and presentation company-wide?
Communicating consistent values
By defining the types of words, phrasing, and speech used by your brand, messaging guidelines will not only capture your authentic voice and values, but they’ll offer clear direction on how to present and apply them to all publications. This enables large organizations to maintain the same character, opinions, and presentation across all blogs, videos, advertisements and more, establishing an authentic brand voice.