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88% of customers are unlikely to return to a website with a poor digital experience.

In fact, studies suggest that customer experience will soon overtake price and product as the most important brand differentiator amongst potential customers. Is your website prepared to carry that sort of weight?

To be competitive in today’s digital landscape, your website can’t just be a digital storefront. It needs to be the cashier, the aisles, the lighting, and everything else. Great user experience means you can’t just assume that button is in the right place. You can’t assume users will scroll or know where to click. Site architecture, self-service options, and navigation paths need to be intuitive. Pages need to load fast and your customer experience needs to be second to none.

 

Don’t forget about the back-end


Web design shouldn’t be limited to front-end development. The back-end matters, too.

A user-friendly page builder and back-end interface enable you to adapt to the changes in your audience and industry. It allows you to spend less time wrestling with code and more time executing the vision of your online presence.

Should you break up with your B2B website? (a sequel)

It Doesn’t Get Along With Others If your website is so outdated that it can’t integrate with the latest...

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A top-flight user experience means customers pick you over them.

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