Why Don Draper would fail as a modern marketer
Mad Men's infamous ad man, Don Draper, crushed it in the golden age of advertising. But how would he fare as a modern marketer?
Mad Men's infamous ad man, Don Draper, crushed it in the golden age of advertising. But how would he fare as a modern marketer?
If you're looking for a book that will show you what marketing should be, Hacking Marketing is the one. It's built for an agile, digital age.
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