How to give your marketing agency access to your PPC platforms
Just hired a marketing agency? Nice! Here's how you can grant them access to a variety of the most popular PPC platforms.
LinkedIn Ads
LinkedIn is becoming a bit of a dumpster fire–here’s how to fix it
Over the past year, LinkedIn has degraded into nuisance territory. It’s time to fix it. Here’s how we can stop the downward slide.
Download on Digital: Marketing news for November 2019
What's the latest marketing news leading into November? Facebook ads got smarter, YouTube took a page from TV, and more. Read the full roundup!
Get more clicks on your ads with these design tweaks
Are your ads not getting as many clicks as you hoped? Try some of these design tweaks to help improve your next ad campaign.
Get your C-level to buy into B2B digital marketing
If you’re a marketing manager that is trying to get your C-level to set aside budget for digital B2B marketing tell them this.
LinkedIn steps up their ad game with Matched Audiences
LinkedIn has stepped up their ad targeting by rolling out Matched Audiences. Target by website history, profile content, and contacts.
In a world of rich media, why are LinkedIn Rich Media ads falling flat?
As social platforms go increasingly image-focused, we thought LinkedIn Rich Media ads would make a big impact. Here's why we think they're underperforming.
LinkedIn Sponsored Updates are awesome
Now is the perfect time to be testing out LinkedIn Sponsored Updates. There are lots of eyeballs on LinkedIn newsfeeds, but minimal competition.
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