Why more Canadian businesses should be taking advantage of Connected TV
For marketers, Connected TV should be viewed as another tool in your toolbox to complement your digital strategy, gain insight, and reach customers.
ad platforms
Why TikTok might just be the next big marketing platform
Looking to reach a younger audience? Instagram lost its lustre? Then TikTok is a great platform to test. Get creative and make some TikToks (NOT ads).
Is Google Stadia the next ad platform?
With the launch of Google Stadia, people have been wondering how Stadia will change gaming. But I’ve been thinking, how could it change digital marketing?
The perils of Google Display Network
There’s no doubt Google Display Network is an advertising juggernaut, but when mismanaged, you risk burning budget, becoming a joke, and more.
We’re taking a serious look at Amazon Ads
We've been hesitant to invest significant time into Amazon ads. But with Amazon ads hitting a critical mass, it's time for us to pay attention. Here's why.
Marketing is about taking risks, so let’s get risky
Digital marketing is all about staying ahead of the game, so nothing is as dangerous as standing still.
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