What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Google doubled down on AI
Google revealed its plans for AI, VR, Siri, and more at their annual developer conference, Google I/O.
YouTube opened mobile live streaming to more users
While it is not yet open to everyone, the feature is no longer exclusive to the YouTube elite. The required subscriber count dropped, so your account may qualify now.
Google Photos hit 500 million monthly users
Google Photo’s user base continues to grow at a rapid pace, as they reveal their future plans at Google I/O developer’s conference.
Instagram introduced Face Filters for videos
Instagram continues to pull from Snapchat by introducing Face Filters to their expanding video features. Face Filters have also been made available on Boomerang, so you can create a looping GIF of your dog-face or floral crown selfies.
Blind will make a splash in office culture
With $6 million in funding, Blind – the anonymous chat app – continues to grow. Like Slack, the app is intended for the workplace, but offers anonymity to give honest feedback and office opinion.
New iPhone app pulls Pantone colours from the real world
Developed by a colour blind designer and developer, Cone allows iPhone users to convert colours from the world around them into Pantone colours. The app is useful for web designers, as you can convert the colours into hex values.
Despite new attention span study, long-form content still has value
In a recent study, Microsoft found the average human attention span has gone down to 8 seconds. Despite this, long-form content still has a place in your marketing strategy and on your website.
Snapchat added new creative tools to fend off Instagram
To separate themselves from the copycats, Snapchat introduced infinite snaps so users can view snaps without a time limit. They also rolled out the magic eraser, which allows users to remove objects from photos.
MikMak announced beta product to improve sales rates of social media marketed products
MikMak Attach will allow users to buy products marketed on Snapchat and Instagram by following ads with in-video shopping portals. With MikMak Attach, users will not have to leave their social network to see through a purchase.
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