What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Stories came to Facebook
Facebook’s tactical assault on Snapchat is nearly complete with the launch of a trio of new features: a fun new effects-filled camera that sits a swipe over from your News Feed, a place for disappearing stories, and a way to share straight from your camera to your friends.
Twitter stopped counting @ Replies towards its 140 characters on web and mobile
Following months of testing, Twitter rolled out its latest update, in an effort to make the platform more conversational.
Reddit gave more face time to individual users
The profiles look very similar to what you’d find on other social networks, with a profile pic, a banner image, and a list of recent posts.
Machine learning at Google killed CAPTCHA
Well sort of. Human users will be let through without seeing the “I’m not a robot” checkbox, while suspicious ones and bots still have to solve the challenges.
IBM and Salesforce joined forces
The tech giants announced a global strategic partnership that will connect functionality from their respective AI platforms, IBM Watson and Salesforce Einstein, to enable intelligent customer engagement.
Apple took on Snapchat and Instagram Stories with the Clips video editing app
Apple is positioning the app as a halfway mark between iMovie and Memories, but the Snapchat and Instagram Stories comparisons are going to prove pretty difficult to avoid.
Not into Snapchat? Facebook launched an alternative: Messenger Day
Messenger Day has rolled out to all users at the top of Facebook’s chat app. The feature lets users share decorated photos and videos that disappear after 24 hours.
Facebook launched ‘Advanced Measurement’
The new tool will be rolled out to all advertisers —not just its biggest spenders— and will allow advertisers to measure the effectiveness of their campaigns across Facebook’s properties versus how they performed on competitor sites and apps.
Google went after Slack and split Hangouts into Chat and Meet
Google has split the Hangouts into two separate apps: Hangouts Meet, a video conferencing app, and Hangouts Chat, a Slack-like messaging app designed for teams.
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