[intro]What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Microsoft launched Snapchat-inspired Skype revamp
Drawing inspiration from Messenger and Snapchat, Microsoft has updated Skype. With “Highlights” and a new user-friendly design, the makeover marks the biggest change to the platform since 2006.
The future is bright for VR, AR, and MR
VR World is one of the world’s largest conventions for VR developers and businesses. According to experts, VR will be a major part of our daily lives sooner than you think.
Adobe got in on mobile scanning with Adobe Scan
Users can now create high-resolution digital copies of physical documents using their mobile device. Adobe scan separates itself from other scan apps with optical character recognition and automatic Creative Cloud integration.
Apple hopes to compete with the Amazon Echo
Apple announced the HomePod, bringing Siri’s assistance to a home speaker. HomePod will play music and integrate with HomeKit devices, allowing users to voice control thermostats, lights, and more.
Snap acquired Placed to improve Snap to Store
Placed will improve Snap to Store’s ability to measure how Snapchat ads translate into offline return on investment.
Instagram Stories added live video replays and hit 250 million daily users
Instagram continued its dominance over Snapchat, hitting the milestone of 250 million daily users compared to Snapchat’s 166 million. Due to new ongoing new features like video replay, Instagram has grown it’s daily user base by 50 million since April.
Snapchat launched Snap Map
Snapchat introduced its newest feature, Snap Map, allowing users to share their current location on a shared map. The idea was meant to encourage friends to meet up and go on adventures, but it might encourage some less favourable behaviour, too.
Facebook Video Ads proved to be less than stellar
After feeling some pressure, Facebook allowed auditors to check their ad numbers. Media buyers found viewability rates as low as 20%, compared to the 50% viewability rate on other sites.
Google announced new AdBlock options
Google announced that Chrome will prevent ads from blocking content and disrupting user’s experience. Google’s goal is to force companies with annoying, spammy, ads to clean up their act.
Google Glass got its first update in three years
There hasn’t been much going on in the Google Glass world since 2014. However, this month Google quietly updated the device with bug fixes and Bluetooth inputs.