What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Microsoft Bought LinkedIn for $26.2 Billion
The brand and CEO are staying in place, but you can bet that we’ll see Microsoft leverage the social network in interesting ways.
Facebook Changed Their Algorithm to Give Brands Less Feed-Time
“Overall, we anticipate that this update may cause reach and referral traffic to decline for some pages,” wrote Facebook’s vice president for newsfeed product management, Adam Mosseri.
Twitter Launched ‘Dashboard’ to Help Social Media Managers
The web and iOS app gives you tools for scheduling tweets, creating custom feeds, and tracking hashtags. Oh and it’s free.
Instagram Started Rolling Out an Algorithm-Based Feed
Surprise, people aren’t liking the change. But, with popular posts being placed first, this gives brands an opportunity to share great content and get more eyeballs.
FastCompany Predicted a Post-Device Era
This writer thinks we’re headed for simpler, more purpose-built devices. What would this do to mobile marketing?
Facebook Launched 360 Photos
This is a step into our VR-friendly future. If you have a 360 app or camera, you can upload your videos to Facebook and your fans can explore the environment.
We Got Tips on What Exactly a “Digital Native” Is
The Pew Research Centre’s Director of Internet (yup, that’s her title) takes some stats and helps us make sense of these crazy kids.
AI and Machine Learning Have Started Growing Up
Google’s head of machine learning points out that AI is improving, especially in areas of speech recognition and image understanding.
Forbes Reminded Us That the Ways of the Past are Dead
Sorry Don Draper, your antics just don’t cut it in 2016. A new-school CMO needs to be one with technology and analytics.