Download on digital marketing: February 2017

What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.

This Month in Digital Marketing…

Giphy launched library of more than 2,000 GIFs to teach sign language
GIFs can do more than add a sassy quip to the end of your tweet. Now, they can even help you learn a new language.

WhatsApp was the latest Facebook product to clone Snapchat stories
WhatsApp has cloned Snapchat’s popular stories format and is using it to replace its old text-based status messages.

Instagram launched photo albums
The app formally introduced a new feature that allows users to attach up to 10 photos and videos to a single post.

PlayStation VR blasted past sales expectations
It’s a good sign for the adoption of VR, but we still have a ways to go.

VR headsets may get a facelift
Google has been experimenting with adding your face to the outside of a VR headset. This could make the technology more ‘human’.

Facebook is reportedly working on a new app for streaming show
In a bid to increase its earnings from advertising, Facebook is gearing up to put itself against streaming services like Netflix and AppleTV.

Hootsuite acquired AdEspresso to move into paid content and social ads
Hootsuite made a big stride towards paid ads by acquiring AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram.

Snap begins selling Spectacles online
You can be the proud owner of Snap’s video-recording sunglasses for $129.99 USD.