What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Instagram reached 700 million monthly users
After adding 100 million Users in the last 6 months, Instagram has doubled its Users in 2 years and now has 700 Million Monthly Active Users.
Twitter just had its best quarter of user growth since early 2015
While growth has been down over the last two years, Twitter has bounced back by adding nine million new users in the last quarter – the most since early 2015.
Linkedin just hit 500 million members in 200 countries
Since being purchased by Microsoft, LinkedIn has had a 467 million member increase. They’ve also added new insights on connections in attempt to increase User Session Duration.
Amazon soft-launches new program with popular Youtube channels
Amazon gets in on sponsored endorsements by recruiting Youtube stars as social influencers to tout products.
Doritos promoted Guardians of the Galaxy Vol. 2 with a music-playing bag
Fitted with a built-in music player, users were able to plug into their Doritos bag and listen to the movie soundtrack, proving anything can be an ad.
Facebook updates it’s Rights Manager to protect content ownership
Facebook Rights Manager tool moved closer towards the Youtube industry standard by allowing content owners to claim ad earnings on original content that has been pirated and posted on other pages.
Google pushed the release of the Google Assistant SDK
The new tool will allow users to build their own voice-enabled hardware and interact with Google Assistant on any platform. This push is in response to Amazon’s Alexa finding it’s way into more and more products.
Hootsuite seeks user-development to improve application capabilities and service offerings
Hootsuite launched a $5 million developer fund to encourage third party developers to build tools to fill the gaps within their platform.
Starbucks took advantage of Instagram’s viral unicorn trend
Starbucks released the “Unicorn Frappuccino” for a limited time, promoting it as more of a meme than a drink. This is another example of a company using “stunt food” to tap into mass social media exposure.