What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Pinterest reached 200 million users per month
To celebrate reaching 200 million monthly users, Pinterest released a detailed audience infographic giving insights on user behavior around certain boards.
Instagram introduced Canvas ads to give more flexibility to Stories marketing
Supported by Facebook’s Power Editor and Ads Manager, marketers can now create organic full-screen ads to Instagram Stories.
Nextdoor approached 100 million users in the United States
Due to its involvement in connecting communities during Hurricane Harvey, social app Nextdoor gained momentum in approaching 100 million users. They now have plans to expand into Europe.
Snapchat announced Campus Publisher Stories to engage students
Snap.Inc officially partnered with colleges and universities to promote campus media and newspapers. The partnership aims to further engage students while boosting marketing opportunities directed at these audiences.
LinkedIn launched ‘Audience Network’ to improve their ad targeting and reach
The new advertising network enables marketers to share Sponsored Content across third-party publishers to increase your marketing footprint beyond LinkedIn.
Google introduced new tools to customize your brand’s Search Results appearance
Similar to brand pages in Google Maps, companies can now manage how they appear in Google Search Results using photos, blog archives, and more.
YouTube doubled down on advancing their Live Streaming
Users with only 100 subscribers can now broadcast live streams. Additionally, mobile live streams and screen sharing are now available to iPhone users.
Facebook introduced Messenger tags to protect users from spam
Facebook continued to refine messenger and chatbots for businesses by introducing Messenger tags. These tags are used to limit the occurrences of spam and help brands better connect with customers on Facebook.
T-Mobile became the first brand to launch custom profiles with Twitter DMs
Twitter pushed the human element by launching custom profiles. The new feature uses photos and names of real company reps to show consumers are not interacting with bots. The goal is to make exchanges more friendly and less commercial.