Download on digital marketing: September 2016

[intro] What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.

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This Month in Digital Marketing…

There were rumours flying around that Twitter might get acquired
We’ve heard that Google, Salesforce, Microsoft, and even Disney are considering buying up our 140 characters.

Google and others form The Coalition for Better Ads
If this isn’t a wake-up call to step up your digital advertising game, we don’t know what is!

Instagram’s Stories got some additional features
Now you can post coloured text, oh my! Users can also mute Stories if they’re sick of seeing the same old stuff from your brand, so keep it fresh.

Google Analytics added in some artificial intelligence
The AI is supposed to help us pull reports and do repeat tasks faster on mobile. Coming to the desktop experience soon.

Snapchat announced that they’re making video-sharing sunglasses
There are cameras in the glasses so that you can share every moment you see. This opens up some new doors for content – use it wisely.

Google launched another chat app to compete with WhatsApp
This chat app, called Allo, comes with the Google Assistant to help you pick a spot to eat while you talk about dinner plans. But…

Edward Snowden told everyone to stay away from Allo
He criticized the encryption (or lack of it) and the fact that messages are stored and could be accessed by the police.

A Twitter bot tried to be empathetic, but there’s still a ways to go
It’s nice to see AI push the boundaries into emotion, but this example shows we’re not quite there yet.

Instagram rolled out comment censoring to all users
If your brand has an Instagram profile, you should probably turn on these settings!

Facebook will finally give us Facebook for Work
This is supposed to make inter-office communication better, but it will also likely improve targeting for B2B Facebook ads!