What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Twitter Loosened the 140-Character Limit
@mentions and media (photos, videos) will no longer take up some of your precious space! Links still will, but overall it’s a win.
Adobe Launched Spark: an Easy Way to Make Beautiful Digital Creative
This new web tool helps you make stunning social posts, videos, and web stories without the need to bring in a designer.
Twitter Launched a new Connect Tab
The new feature is meant to help users find interesting accounts to follow and to ultimately increase engagement with the platform.
We Got a Sneak Peek at Instagram Brand Profiles
Instagram has been testing the new features like a Contact button with a small group of users.
Instagram Rebranded
The retro-inspired logo and app icon was replaced with a bright, colourful gradient.
YouTube Went Head-to-Head with Broadcast for Advertising Dollars
In their Brandcast presentation this year, YouTube claims they have more viewers than the top 10 TV shows combined and that big budgets are shifting their way.
Google Made Cardboard VR Available in Canada
For $20, you can turn your smartphone into a VR headset – a great way to test out an up-and-coming technology
Google Finished Rolling Out ‘Mobilegeddon’ Algorithm Update
The search results algorithm gives mobile-friendly webpages a boosted ranking over those that aren’t optimized.
Unilever Saw ROI from Snapchat
CMO Keith Weed says they’ve seen a return on their investment in Snapchat, showing that the platform has ‘come of age’.
Instagram made Carousel Ads Available
Similar to Facebook’s carousel ads, advertisers on Instagram can now include multiple photos and videos in one ad.
Video