Canadian Marketing Events: October 2013
By: Sarah Rosenquist
October 1, 2013 | Reading Time: 2 mins
It’s hard to believe it is already October! Hopefully, there is some room in your schedule this month to attend a few Canadian marketing events. As winter approaches, the amount of great networking and learning opportunities will start slowing down, so now is as good of a time as any to register.
Selecting the Right Segmentation Strategy Seminar
Date: October 1st
Location: Toronto, ON
In this half-day seminar, segmentation authority Jan Kestle, President and Founder of Environics Analytics, will discuss the many approaches to segmentation and the strengths and weakness of each for various applications.
Social Media Success Summit
Date: October 1st-23rd
Location: Online
Social Media Success Summit 2013 is a live online conference that will empower attendees to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow your business. More than 45 of the world’s leading social media pros are presenting.
Building Trust Through Transparency in Social Media
Date: October 3rd
Location: Vancouver, BC
In this special afternoon event, attendees will learn how ING DIRECT and Hootsuite have created social currency and how to apply their expertise to do the same.
BlissDom Canada
Date: October 3rd-5th
Location: Mississauga, ON
BlissDom is a gathering for women (and men!) in social media with the aim to bring together Canadian bloggers, social media specialists, relevant brands and agency folks, and to support and celebrate a community based on solid common ground.
Content Marketing: How Marketers Can Think and Act Like Publishers
Date: October 8th
Location: Toronto, ON
But before putting pen to paper on your first brand story, it’s critical to understand your content and publishing strategy – who you’re talking to, how and where you’re doing it, how your business must adapt in order to sustain your effort, and how you’re measuring it all.
Social Media Marketing Boot Camp
Date: October 17th-November 21st
Location: Online
Over six weeks, attendees will participate in a dynamic online event to tune in to live weekly video webcasts, participate in ongoing forum discussions, complete strategic assignments, and work with a small group to receive one-on-one feedback on your social media plans.
Digital Day 3D
Date: October 22nd
Location: Toronto, ON
Digital Day 3D is a conference that will give you the tools, insights and fearlessness to change how your organization manages its digital strategies. It will guide you through the digital disruption by helping you to better understand the latest and greatest tools at your disposal.
Lunch with Patrick Dickinson
Date: October 24th
Location: Toronto, ON
In his current role as Senior Vice President, Brand Strategy & Customer Engagement at Hudson’s Bay Company, Patrick has North American responsibility for all Brand Development, Loyalty Programs, Credit Marketing and the leveraging of CRM Data into new Customer Engagement platforms for both The Bay and Lord & Taylor.
How to Measure Social Media in Government
Date: October 28th-30th
Location: Toronto, ON
17+ speakers to share their strategies and experiences in social media fundamentals that are already proven to work. Hear practical advice, firsthand, on how to measure your social media programs from leading government agencies and organizations.
Internal Branding Canada 2013
Date: October 29th-30th
Location: Toronto, ON
In order to ensure brand engagement at every level of the organization, this conference will provide tips on evolving internal branding strategies and communication platforms.